SendStory Logo

Small businesses count cost of Apple’s privacy changes

Ars Technica LogoArs Technica1 mo ago

Small businesses count cost of Apple’s privacy changes

Quick Summary

Online brands reliant on personalised ads ramp back marketing spending.

Many small companies which are reliant on online ads to attract new customers told the Financial Times they did not initially notice the full impact of Apple’s restrictions until recent months, when price inflation squeezed consumer demand in major markets worldwide.

Apple last year began forcing app developers to get permission to track users and serve them personalized adverts on iPhones and iPads in changes that have transformed the online advertising sector.


More Pictures

Small businesses count cost of Apple’s privacy changes - Ars Technica (Picture 1)

News Analysis

Author / Journalist: Financial Times

Category: Technology

Topics: Advertising Tracking Privacy Tech Policy Apple

Source Website Secure: Yes (HTTPS)

Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

News Source URL: arstechnica.com

Readership Location: United States

Published Date: 2022-08-09, 13:29:23

News Timezone: GMT -5:00

Language: English

Original Article Length: 113 words

Reading Duration: 1 minutes read

Compatibility: Desktop Web, Mobile Web, iOS App, Android App

News ID: 1511711

Load More

About Publisher

Ars Technica Logo

Name: Ars Technica

Main Topics: Technology

Official Website: arstechnica.com

Update Frequency: 10 posts per day

Last Update: 15h ago

Headquarters: United States

Coverage Areas: United States

Publication Owner: Independent Company

Publication Timezone: GMT -5:00

Languages Covered: English

RSS Feed: Available (XML)

API Available: Yes

Website Security: Secure (HTTPS)

Publisher ID: #59

Load More

SendStory makes reading the news super fast, short, and sweet by summarizing every story into 3 sentences. Our mission is to create an informed generation of people by making news extremely easy to read, while saving your precious time staying informed.

© Copyright 2022 SendStory. All Rights Reserved.